Project Overview

Ribosome currently operates through Instagram and its official website, both built with CMS architecture to support regular updates and scalability. I use WordPress and Webflow to design and manage the platforms, combining blog articles, visual content, and SEO techniques to build a content hub that is both accessible and shareable.

The topics covered range from history of science and quirky facts to common phenomena that often go unnoticed in daily life. Content is always paired with narrative elements and original illustrations to help readers learn something fun and useful even during a short scroll on social media. Unlike platforms that focus solely on natural sciences, Ribosome also explores social sciences, psychology, and history—emphasizing that “science is exploration,” whether it’s natural phenomena or social observation.  

‍

Illustration Style & Visual Strategy

I developed a unique visual identity for Ribosome, including logo design, brand color palette, layout system, and the creation of the platform’s mascot, Raibo-chan. The illustration style features simple lines and colors to ensure visuals support—rather than distract from—the scientific content. All illustrations are hand-drawn (not AI-generated) to maintain precision and narrative coherence with each topic.

This style is still rare in the knowledge-sharing space, making Ribosome both eye-catching and approachable for users of different age groups and cultural backgrounds.

My Role & Contributions

As the sole creator and operator of Ribosome, I handle every aspect of the project, including:

• Web & Social Architecture: Built platforms using WordPress and Webflow with a CMS foundation for long-term scalability and SEO optimization.
• Brand Visual Design: Designed the logo, color palette, visual style, and mascot (Raibo-chan), including character design, illustration, and personality development.
• Content Planning & Production Workflow: Topics are selected based on user-centered thinking, sparked by everyday observations, academic reading, or creative inspiration. I verify all scientific information using resources like PubMed and Google Scholar.
• Content Writing & Illustration: I combine knowledge translation, storytelling, and visual design to produce engaging, informative, and easily digestible posts.
• Project Management & Social Strategy: I use Trello to track the progress of each content topic, manage publishing schedules, and plan long-term themes and community growth strategies.

‍

Audience Targeting & Early Feedback

Ribosome is designed for readers who enjoy scrolling through social media but still want to learn something interesting. To meet this need, I create short, visually appealing posts and include full article links for those interested in deeper dives. Although the platform is still in its early stages, friends and early viewers have expressed strong interest and said the content is the kind they’d love to keep following.

‍

Workflow & Tools

My workflow includes: Topic ideation → Research & reading → Copywriting → Illustration → Social media scheduling → Publishing & feedback monitoring. I rely on PubMed (for biomedical content) and Google Scholar to ensure scientific accuracy. To manage project progress and content timelines, I use Trello for efficient scheduling and quality control.

For illustration and design, I use Procreate on iPad and Adobe Illustrator. This setup allows me to create both web-optimized graphics and print-ready materials, maintaining visual quality across different formats.

‍

Platform Vision & Future Plans

I envision Ribosome becoming a go-to platform for people seeking daily insights and curiosity-driven knowledge—just like visiting a news site. Future plans include creating content that resonates with current events, exploring cross-cultural themes, and expanding into collaborations with other creators. I also hope to launch a podcast, illustrated e-books, and merchandise to build a more multidimensional brand ecosystem.

‍

Cross-Cultural Communication & Language Strategy

Currently, all content is primarily published in English, accompanied by Chinese translations. The Chinese versions are localized with cultural references and expressions familiar to Mandarin-speaking audiences, ensuring an authentic and relatable experience. Ribosome also values cross-cultural communication and plans to create content that explores cultural differences and the limitations of language translation—why we still struggle to connect, even in the era of smart translation tools.